Best Digital Marketing Customer Retention Strategies
Keeping a friend for a long time is more challenging than searching for a new one. Likewise, when it comes digital marketing, most schools of thoughts are engrossed with the refining of strategies on how to increase their customer base, but little do they know that it is more technical and challenging to retain them. These activities are centered on to reduce the defection or minimize the reduction of customer base or clients.
Businesses have been able to revamp and develop a broader perspective on customer relationship management in order to retain customers and build a wider customer base. Retaining customers in digital marketing might look a difficult task, but with the help of a reputable seo agency, a sound strategy can be put in place. With the following strategies, any business will be sure of a high retaining capacity of their customer base.
Know and focus on your customer
Real-time customers are what every business wants. No matter how small or large your customer base is, building a strong relationship on real-time customers is an aspect in digital marketing that helps retain customers. Passive visitors to your sites are likely to occur day-in-day-out. But the amount of strategy to turn them into a customer depends on how well you focus on your strategies.
Identifying and focusing on your customers is one aspect that gives you an insight on how engaging your customers might be with your product and services. This helps provide a detailed check on feedback on how to improve on your services.
Engage your customers with informative blogs posts rather than sales post
First-time customers are easily turned-off with sales pitches especially when the business already has so many sales-focused call to actions. Customers are looking for an interactive medium where they can be heard and stay updated with the latest trends relevant to their needs. Using blog posts is one way by which you can retain customers through digital marketing. Blog posts are meant to be creative and informative rather than periodically meant to drive sales action. When blogs are updated, it leaves an impression on how relevant and engaging your business is with customer hence retains customers.
Create a compelling update through email
A good email marketing technique is one way by which customers can be retained and always be updated in your product and services. You never want to do a one-time sale and risk the chance of losing your customers. Sending emails via email segmentation is one way by which you can make them keep coming to your website and social media handles.
Email segmentation is one emailing technique by which you can use to create an email marketing strategy. While creating an email segment, your prime focus should be centered on how customers behave and relate with your product in terms of the actions they take, how their activity has been within the last one month. Tracking the activity on customers on your site can give you more ways to segment your email in order to update customers on the use of your product and services hence retain them.
Giving off discount through loyalty programmes
Not only do discounted prices help to drive sales or attract customer, but it also helps retain already existing customers. Giving a special discount to loyal customers is a way of appreciating their loyalty for patronage. When a discount is also given it boost the reputation of brand hence foster growth through retention of the customer.
Improve your customer relationship management
It’s quite frustrating to get a delayed response from an online business whenever you want instant feedback. Retaining customers is just beyond telling them stories of how omni-efficient your product seems to be but retaining them through good customer services. Good customer service speaks the mind of your business and how much you value your customers. It brings you in close contact with them and indirectly creates loyalty among customers. Customer relationship management can be implemented in websites, telephone conversation, social media, and most recently through chat.
Keeping on records of a relationship through customer relationship management helps to track customer behavior on your business hence retain customers for a more extended period.
Be active on your social media handles
The use of social media to build a business has been helpful in communicating with customers. These communication channels are not only important to win new customers but to address how active your business is to the latest trends. Social media platforms are one better way to engage customers and keep you in their mind. When they see how active and engaging your posts are, they maintain relationship hence builds good rapport over a long time.
You can add social media buttons on header and footer to create and direct customers to your handles in other for them to follow you for proper engagement.
Address complaints
No business is perfect in delivering customer services. Customers are always free to air their opinion or report any misappropriation in the use of any goods and services. Whenever there is any complaint on the delivery of any goods or services, the proper channel to address and handle such a situation should be reported to. When complaints are resolved immediately, it exposes how relevant your brand is to customers and hence boosts a high retention capacity of customers over a long period of time.
Introduce free and easy returns and money back guarantee
Trust from a customer on business is what helps in retaining customers for a long period of time. Brands that are built solely on trust go an extra-mile maintaining such trust. Introducing free and easy return and Money back Guarantee is one way to retain customers. When customers are offered an easy return service or a refund of their money after the return of purchase, it creates trust within business and customers hence reduce defection of already existing customers.
Build a social community around your niche
One way for a business to soar high in digital marketing of their brand and retain customers is building a social community around their niche. Customers are always willing to identify with their niche. When brands have been able to target their niche in different social platforms, it creates room for a good, engaging opportunity with customers’ hence foster customer growth and retains them.