8 Tips to Create the Best Videos for Your Marketing Campaign
In the last 3 to 5 years, we have seen an increase in the consumption of video content with the success of YouTube, Instagram, Facebook and Netflix. The use of this type of content is expected to grow this year. This is why businesses have to invest more in creating video content that will help create and sustain awareness about their brand. This, in turn, will enable them to drive up sales by finding and connecting with their target audiences.
The video content space on major platforms like YouTube, Instagram and Facebook is highly competitive. Many more content creators keep pushing the bar to create exceptionally informative and entertaining content that would attract more followers to their brand. Hence, there is a need for brands to not only create video marketing content but also create exceptional video marketing content that doesn’t focus solely on marketing their products. It is not enough to just create awareness about a brand, rather it is better to think about creating video content that is able to do all that while adding value to their target audience.
If you want to create unique video content for your brand, it is beneficial to seek the help of a content marketing agency that has the time and expertise to create something that will speak to your audience. Alternatively, make use of the following tips when trying to create the best videos for your marketing campaigns.
1. Keep it short and simple
Let the content for the video be very short and simple. It is always best to have a focus for the video. This is the primary objective when creating video content. After that, create a draft how you want the video direction to go – consider this as the manual for directing that particular video or subsequent videos that you want to direct with that format. This method will guide you on the kind of content you want to put in the video and take out excess or irrelevant content to the focus of the video.
2. Always work with a script
Scripts for the video content doesn’t have to be elaborate. It could be as simple as writing down four to ten lines about the exact words that you want to see or hear in it. A video script always comes highly recommended for video content that involves someone acting/presenting or doing a video voice over. With scripts, it becomes easier to shape the entire focus of the video and it also prevents unnecessary rambling or ranting. The quality of the script of any video marketing content can improve the overall quality of the video itself. So invest in hiring a good scriptwriter.
3. Understand who you are selling to
Marketing is all about increasing brand awareness while generating sales too. And to be able to do this effectively through video marketing brands must understand who they are marketing to. As a matter of fact, understanding the brand’s target audience is very essential in marketing in general – irrespective of the type of content or message the brand wants to create. Brands can also take a step further by creating multiple buyer personas based on the different types of buyer they have. This way, brands can have a clearer view of their target audience and this would be used in creating the perfect script for the brand.
4. Show rather than tell a story
The difference between video marketing content and audio marketing content is that people can see what you are telling them. In fact, video content should be able to show the brand story excellently in case the viewer has any audio issues or hearing difficulties. That is one simple way to test if you have been able to effectively communicate the brand story by seeing whether the visuals work first on their own – even though video is a combination of visuals and audio.
5. Have a powerful introduction
The first five seconds of the video is very important. The attention span of people generally is very short, so brands must be very creative with the intro of their video. It must be captivating enough grab their attention so that they can watch the video content till the end.
6. Keep it Mobile Friendly
A lot of the ads that most advertisers run online are mostly seen by mobile device users. This is why most online advertising platforms have properly optimized these advertising platforms to be friendly to any mobile device. Since the aim is to create video content that the brand wants to advertise, it is important to keep the size of the video friendly to mobile devices. Find the perfect size or ratio that can work on any mobile device without manipulating the content when it is played.
7. Use a familiar face
Quite a number of brands work with faces that people are used to seeing online. With this, brands are able to secure the attention of their target audience who enjoy seeing such faces. For example, Allure, an American multimedia brand that focuses on beauty for women have been successfully working with a lot of popular Instagram and YouTube personalities and have to create content woven around the lives of these people while creatively focusing on their own brand story.
8. Insert a call to action
Even though this is a video, call to actions can still be creatively infused into any video marketing content. The primary objective of the video marketing campaign would determine the call to action that would be used in the video. Most times, because it is impossible for video content to contain an exhaustive amount of information about the brand, most brands usually request that people visit their website for more information.
If the campaign requires that people carry out an immediate action to access the service or product, most times brands use “call” or “text”. For campaigns that would require that people would have to access a dedicated link to begin the process of getting the product or service, brands would have to share a shorter and memorable website link.