8 SEO Changes to Look Out for in Late 2019
For the purpose of clarification, SEO is an acronym for Search Engine Optimization and it means the methodology of techniques, strategies as well as tactics targeted at increasing the number of visitors to a particular site. This is achieved with a high-ranking placement in SERP (Search Engine Result Page) which include the likes of Yahoo, Bing, Google, and others.
In the past year, SEO made significant records with some algorithmic factors such as changes as well as mobile indexing that altered the manner in which our sites are optimized for search engines. It is not in doubt that 2019 will bring forth many revolutions in SEO.
If you would like to understand how 2019’s SEO changes will impact your business, it would be advisable to contact an SEO marketing agency that can provide you with consultation on the specific changes that you need to consider. Listed below are 8 such changes. Now let’s examine them in greater detail.
1. How We Carry out Keyword Research will come through AI
Jana Garanko, the PR boss of the legendary marketing tool SEMrush said that artificial intelligence (AI) will bring changes into our keyword research practices. He also said that private demographic data will dictate rankings even to a larger extent than they do presently. AI will be ever-present, so specialists in SEO must be up to date with undiluted knowledge of automation as well as machine learning.
2. Search Engine Result Page is set to be more personalized
One aspect that is going to be more personalized is SERPs which will consider factors like; users’ interests, location, hobbies, gender and of course search history. SEO experts will have to consider several content-related factors like quality, length, TF-IDF, as well as its structure.
Recent trends show that over 50% of search is done on mobiles and it has the potential to increase in 2019. SEO experts need to make sure their website become more mobile friendly. Also, we will experience an increase in AMP especially with fast new SERP features
3. Amazon Search Will Remove Impressions from Your Site
The predictions of Kent Lewis – founder and president of the Portland-based performance firm Anvil – revealed that both voice search and Amazon constitute the 2019 trends. According to him, 56% of consumers will favor Amazon over Google in search. A study by Kenshoo said that Amazon may yet turn out to be the new Google in this huge shift that we are experiencing and should not be sidelined.
4. The 2019 Trend Will Be Voice Search Optimization
Voice search is going to be the second major SEO trend in 2019. We will experience notable change on how consumers search and this change will be affected by digital assistants. When the search is done vocally, there is a great distinction when compared to written search.
The aspect that is more obvious is that you produce a lot of long-tail keyword queries from voice search and it will definitely be challenging to optimize for these terms. Do we create a hub page? Do we create brand new pages to deal with each long-tail variation?
5. Organic Search in Google will Segregate VR and AR
Yogesh Jain owner of Concept Allies – an India based digital agency – is of the belief that VR (Virtual Reality) and AR (Augmented Reality) may bring changes into the organic search algorithms of Google. He sees both AR and VR as potential technologies for search engine marketing for organic as well as paid. We might not see a complete change in the way we search as 2019 moves on but the latest technologies will certainly alter the way we do certain things. This includes the manner in which we engage users, build links and also create leads via content marketing,
Strategists on content are currently making some dramatic attempts to incorporate video into their overall plans. With VR and AR in the mix, it will be a whole lot easier for them to figure it out. The function of infographics in Search Engine Optimization can as well be taken over by VR and AR – mobile-friendly websites are already favored by Google.
As VR and AR are evolving into the mainstream, Google is likely to twist their algorithm in favor of the sites equipped with more mobile engagement. Moreover, they may yet create a brand new search engine section with a major focus on Virtual Reality cum Augmented Reality – just like it does with images.
6. Blockchain Will Generate More of a Focus on Technical SEO
Yogesh Jain also believes that blockchain may still bring changes into the organic search algorithms of Google. But, the impact it is likely to have will be determined to a great extent by the basis of the level of adoption. With the recent trends, it is becoming obvious that several companies might choose to integrate both web 3.0 as well as blockchain into their hosting. This will make it compulsory for webmasters to retain sites on a technical side in order not to lose rankings. The schema community has already moved into action to produce markup for a similar purpose.
7. Utilization of Video Is Set to Be the Trend in 2019
Many have put up some strong arguments that video is widespread in SEO. Michael Lan from a well-known language education technology company called as Glossika is of the view that we are just scratching at the surface. SEO can be expected to adjust accordingly with content constantly shifting towards video and audio and going further and further away from the traditional text. Very soon, we are likely to start witnessing some updates in search engine algorithms that reduce the weight of text-based content and increases the significance of other types of content with a special focus on video.
8. Integration from Paid Channels Becomes a Necessity as Organic Space Is Sold Away
Matt Edstrom, marketing boss at a San Diego based health-science company called BioClarity came up with the notion that SEO is set to experience some reduced significance in 2016 and thus should start ensuring their proficiency in SEM. According to Edstrom, Google is likely to keep on with pushing paid search adverts and claim the greater part of the organic SERP. In 2018, Google persisted in adding several ad spaces without much room left for organic listings above the fold. With that said, Search Engine Optimization specialists will really have to double their effort to either lay claim to one of the top three positions or local listing space.