8 Powerful Facebook Ad Targeting Strategies

Most times, many businesses underestimate the power of their Facebook ad campaigns when it comes to reaching their online marketing goals. This may be because they have tried and failed with a previous strategy or they are not confident in getting a positive result. It may come as a shock that of all the time spent on mobile devices, 19% of it is spent on Facebook and till today, Facebook has reported that over 5 million businesses are using Facebook ads campaigns to reach their audience.

So, the question is how many campaign strategies have you used that have once failed or still yet to give you the maximum result? Let’s look at eight powerful Facebook ad targeting strategies that could turn your business around.

1. Match the right audience to your ad campaign

Having the best business and the finest product or service is nothing without the right audience. Facebook ads have been able to give businesses and brands a lift to get the right audience. This is done by providing forms to fill for their desired demographics such as age, location, job roles, and interests which define where they can find an audience specific to the brand.

Facebook demographics also provide a useful way for a brand to narrow their ads campaign. This detailed targeting contains everything from education to finance such as their audience net worth and income, for proper targeting. What’s more, Facebook has also been able to provide a barometer which gives a detailed account of how broad or specific your targeting may be. This can be easily utilized with the help of a Facebook marketing agency if you are unsure how to make use of it.

2. Split your budget into different Facebook ad campaigns

Every year Facebook stays busy adding more campaign features to give creators and advertisers a good user experience. Facebook has different ad campaign types that make it quite distinguished. So, trying them might not be a bad idea to know what works best for your business. Running a test by splitting your budget into the different ad varieties can help you choose the best campaigns that can turn into a lead or sale.

Here are some important Facebook ad varieties that could help you get started
Offer ads; This allows brands to add promos and offers on their products and services as a way to easily reach their target audience and to also retarget those that have visited their website before.

• Video ads; where brands engage the audience with a compelling video to their target audience.
• Carousel ads; Most E-commerce users find this ad-type as the perfect avenue to showcase their latest products to their target audience.

3. Have a different Strategy for both brand awareness and sales

Facebook has so many metrics that could be very confusing to any newbie.

Most people make the mistake of reading the wrong metrics for the wrong ad campaign. Brand awareness campaigns are very much different from the sales campaign. While metrics like clicks, views, and reach can be perfect brand awareness, leads and converted leads can be a metric for sales. This means two different ad approach. Whilst one focuses on general brand awareness, the other goes more depth with sales. That means both strategies should be approached with a view of reading the right metrics for the right ad campaign.

4. Play wise by using content marketing with Facebook ads

Every product today has a niche whether be it fashion, health, sport, tech, and what have you. Facebook ads that are too directional in the making of sales might turn off the audience from clicking through and taking action. So, playing wisely on using content marketing strategies can serve as a valued way of having leads and turning them into real time customers.

Content marketing is still by far a more pleasant way to indirectly make a sale to potential customers online. For example, let’s assume you have the best health product that removes wrinkles from the face. You can create a content with a caption that say’s, “5 ways to remove wrinkles from your face”. This ad caption is more compelling and will provide the necessary information

5. Set up the best conversion funnel

Starting a campaign for the very first time exposes you to a lot of ideas about whether to create awareness, develop interest from visitors, and possibly make them take action or a sale. A conversion funnel helps you develop a road path to possibly lead to the sale of your product or any other desired action. This funnel gives you the avenue to connect with your target audience and possibly make them take the right action.

Conversion funnel revolves around three stages which are; building awareness of your product, developing the interest from the audience, and possibly taking action. During your ads campaign, the amount of a relationship built with your audience at each level will help you create a campaign that is relevant to et audience at the different stages of your funnel.

6. Build a long-term goal to get a result

Achieving result with Facebook ads is a journey that requires time and patience if you want to yield a result and save the stress of wasting your money. The mistake most businesses make is the hasty approach they use in embarking on their Facebook ads strategies. We have no perfect strategy for any particular brand. Each campaign strategy needs to be narrowed and refined day-in-day-out to fit your particular brand for efficient targeting.

7. Leverage on Pay-Per-Click

Pay-Per-Click is more on for individuals having limited funds to cope with Facebook ads. This involves paying for anytime someone clicks on your ad. When more people click on your ad, the more likely they are to take action on your website. Most times, brands generate use Pay-Per-Click to carter for their brand awareness and not necessarily to make sales.

9. Track and analyze results

Facebook ads manager not only allows you to create a different campaign strategy but provides you with a tracking and analyzing tool to check how your different campaigns are performing. When you are already running a campaign, it is required of you to always check the results to know which campaign plan is working well and how you can strengthen your strategy for a better target audience.