8 Budget-Friendly Digital Marketing Tips
Marketing is an integral aspect of any business that wants to survive and make reasonable sales that will help keep the business running. Digital marketing has become more necessary for brands that want to remain relevant in this digital era. Running a digital marketing campaign on various digital marketing platforms can be quite expensive, especially for smaller brands with lower marketing budgets. These smaller businesses can still market themselves on a smaller scale in the world of digital marketing without having to worry about securing more funds to promote their brand online.
If you are marketing on a budget, it would be wise to use the services of a digital marketing agency that will ensure that every last penny within your marketing budget is well utilized. They will know the best way to use your low budget for maximum digital impact. Let’s now consider these 8 budget-friendly digital marketing tips.
1. Aim to get the brand to rank high for local searches
This is one of the simplest ways businesses can raise awareness about their brand without breaking the bank. The goal here is to use localize each piece of content they publish online in other to dominate local SEO. Local SEO is not fully utilized by brands to their benefit so take advantage of this and be sure to localize every content you create. This way you will dominate the geographical region where your business is located.
2. Build a thriving online community
The goal here is to build a community that is loyal to the brand. Social media is really great for building a thriving online community. This is a way to develop a relationship with your target audience by showing them the personality of the brand. This helps you connect with your social media followers on a deeper level. This connection is necessary to build trust and brand loyalty. Start building an army with major social media networking platforms like Facebook, Instagram, Twitter, Pinterest, Tumblr or LinkedIn. Push out content consistently and ensure that these contents are unique enough to encourage followers to share with their own smaller network of friends or followers. This gives you free access to their inner circle. Do contests or giveaways often to increase followings and create more publicity for the brand online. Encourage your followers to share user-generated content that you can also share on these platforms.
3. Collect a useful database and grow it
Brands can collect the email addresses or contact numbers of people to build a database that they can always market to. Brands have to be creative about collecting such personal details. So you can give incentives like offers or discounts in exchange for their email address or contact number. Then you can create very compelling marketing copies that would be sent out regularly to strengthen the relationship between the brand and the prospective customers as well as increase brand awareness.
4. Encourage user-generated content
This is one of the best ways brands can market themselves online on a budget. Marketing the brand online with user-generated content makes it easy for word to spread fast about the brand. This is the case particularly if these contents are shared by the users themselves on their social media networking platforms. Businesses can creatively set up regular online contests to encourage people who use their products to create their own personal content that will be shared online with the hope of winning something in return. Brands can also reshare this content on their social media page, display it on their website or use it to run an affordable targeted advert.
5. Create content that can be shared across multiple platforms
The internet is a beautiful place to explore and explode the value of a brand using various content to communicate the message of the brand. Create videos and images to share on various free platforms online that can help boost the brand’s ranking on search engines for certain primary or secondary keywords. These keywords must be associated with the industry of the business. These keywords must be relevant words that their target audience are likely to use when searching online for products or services similar to what the brand offers.
6. Explore partnership with influencers
Social media influencing is now a huge deal thanks to the success of various digital media platforms creating opportunities for people to connect with others irrespective of distance. Brands can leverage the power of digital media marketing to promote their business and connect on a deeper level with their target audience with the help of these influencers. This enables the brand to speed up the process of earning the trust of their target audience in order to drive more sales.
In addition to this, brands can also partner with other local businesses to leverage each other’s online audience in order to promote both businesses. Both can host online or offline events together for the benefit of accessing each other’s audience base. This would be most beneficial to businesses that are not direct or indirect competitors.
7. Develop a referral system with impressive rewards
Smaller businesses looking to market their brand in order to make more sales without having to spend so much on digital advertising platforms should definitely consider creating a referral system with rewards. Think of the referral system like word of mouth advertising done peer to peer but this time the person talking about the brand gets some sort of commission. This happens every time someone makes a purchase through their referral link or unique discount code (similar to what most of these social media influencers share with their followers). Building an effective referral system guarantees brand awareness and promotes brand credibility.
8. Become an authority and build an online presence
There are quite a lot of digital marketing platforms that businesses can explore while building an online presence and drive reasonable traffic to their website too (such as Reddit, Medium and so on). A lot of creatives use these platforms to share their knowledge on specific areas of their expertise, grow readership and following while gradually building their online presence.
Also, these platforms are useful tools for driving organic and consistent traffic to a website as well as help build brand awareness. Brands can share content that would be of value to their customers and link it to their website.