7 Vital Web Design Tweaks to Increase Conversions
A well-designed website is essential for any brand hoping to get more leads or conversions through a website. There are certain elements that should be present on every landing page which is guaranteed to yield a reasonable result. And there are also small adjustments you can make on the site as a whole to boost conversions which can be better achieved with the help of a web design agency. Consider these seven vital website tweaks to increase conversions.
1. Design mobile responsive site
This is one of the simplest tweaks you can do on the landing page of the website to improve the conversion rate. According to Statista, the number of mobile device users is expected to reach over 4 billion this year, while noting that three years ago just over 62% of the population all over the world were already using mobile devices.
The implication of this is that any brand seeking more visibility online must be well-positioned for that. Of course, this starts with a website that is 100% responsive to mobile devices. You don’t want to have visitors struggling to see the content on the landing page – this can easily put them off and ultimately force them to avoid your website. Create an exceptional user experience for any visitor on any device, especially mobile ones, if you want to increase conversions.
2. Use a live chat feature on the website
Give website visitors the option of chatting live to get more information that will help them make a better buying decision. Using chatbots to enhance the live chats can really improve the user experience of website visitors.
Compared to the regular live chats where responses might be a bit delayed, chatbots offer brands much more speed in responding to all possible questions that the customer might have. The reason for this is that all these questions are predicted and programmed into these chatbots, which makes it look like the website visitor is chatting one-on-one with the brand’s representative.
3. Work on the overall opening speed of the website
This is very crucial to the success of any brand seeking to get more leads or conversions. Search engines rank websites with fast opening speed higher than others, so if you’re hoping for more organic traffic, this should be top on your to-do list.
Millennials, in particular, expect a website to open as fast as they can snap their fingers – so about two to three seconds – if its longer than this they will leave immediately. KissMetrics also confirmed this, stating that 47% of visitors are expecting the website to load in two seconds and if it exceeds three seconds 40% of website visitors will leave. For a more effective landing page, brands have to ensure that their website opens very fast across all devices and web browsers.
4. Leverage on the benefits of call to actions
This is a key feature for landing pages that can improve conversion rate if properly used. It is all about knowing what to say and how to say it to get the desired results (conversions or sales in this case). It is also important to note that not all call to actions leads to conversions. So, the obvious question is: what is missing in a landing page with low conversions? A lot in fact! First is the placement. A call to action is like an arrow that points at something important. With it, you’re meant to call the attention of the website visitor to the action that you want them to take. So the placement of this can determine the effectiveness of that landing page. Second, a compelling keyword or key group of words. When deciding on this, you need to be mindful of the end result you want.
If the aim is to get visitors to sign up, then “sign up” must be in the call to action. You can also choose to be less formal and throw in other words that are not offensive. Third, the design. This involves the color, font type, font size and the shape of the button to click (which encloses the compelling keyword). A combination of these three will increase the chances of getting more conversions.
5. Create simpler forms to get more leads
Your goal for the landing page, in addition to any other goal, should be to increase the percentage of form completion rate, and this falls back on creating a good user experience. First, the landing page has to be responsive to mobile devices (as mentioned earlier), then the form itself has to be friendly to the user (on any browser and mobile device).
Rather than create a long form to fill, reduce it to basic information that doesn’t take more than two minutes to fill. You can always request for more details once you have gotten the visitor to fill the basic form. You can also put a second call to action button close by to draw more attention to the form (if you have put one already after the first introductory paragraph).
6. Display detailed,self-explanatory information on the website
If it takes two seconds to get your website open before the visitor leaves, and about one to two minutes to fill the form, how many minutes do you think you have left to convince that visitor to take the action you want them to? Not long at all. This is why it is important to streamline content on the landing page to specific information that is self-explanatory enough to compel the visitor to yield to the call to action. Content can be a mixture of short videos, images, reviews and so on.
7. Test website changes or tweaks frequently
Test! And test again until you are satisfied with all the tweaks you’ve made. If you have certain metrics that you are tracking on the landing page, analyze them thoroughly. Do these tests as frequently as possible to ensure that you are aware of what tweaks are working for you or not.