7 Benefits of Snapchat Marketing
Beyond the cute puppy nose, ears and dreamy eyes with flashy rainbow tongues that make users look adorable, Snapchat, the king of video content, can be creatively used by brands to actively reach out to their target audience. Snapchat gets an estimated 200 million daily active users, 2.5 billion snaps sent per day and 10 billion views for videos per day! Now, that’s a huge goldmine for brands driven by figures. One interesting thing to note about this app is that it offers brands quite a range of free to paid features for creatively promoting or marketing their products or services while increasing brand awareness and brand engagement level.
Smart brands are building their presence on Snapchat today because of the huge opportunities inherent with users spending an average of twenty to thirty minutes on the app. The app offers brands quite a lot of content options to explore without getting users bored or tired. Users can find popular content like behind the scenes footages. They can also engage in resharing user-generated content and creating fun and interactive projects for users to do with their friends on Snapchat. Users can also allow influential Snapchat users to take over their brand’s account while churning out more content, how-to videos, interviews, games and so much more.
Before jumping in into all of the exciting benefits that Snapchat has for your brand, you need to be 100 percent sure that your target audience is actively using Snapchat otherwise it would just be a waste of effort and resources. Again, be certain that Snapchat is where your target audience is located. If you would like to use Snapchat to transform your brand, it would be useful to contact a social media marketing agency to guide you through the best process and achieve your desired results. Let’s jump right in and analyze these 7 benefits of Snapchat marketing.
1. Show the fun side of your brand
Millennials naturally drift away from rigid and highly tensed environments. That is why social media networking platforms have thrived in this era. It is all about fun for them, something to use to break away from their regular life routines and this is what Snapchat offers. So they are expecting nothing but fun and engaging content to distract their minds. Create snaps that show the fun side of the brands while creatively promoting a product or service. It is perfect for telling brand stories that can help you connect with your target audience and make more sales. The trick is to know and understand your different buyer personas and weave interesting brand stories about each to create snaps that they can easily relate with.
2. Show behind the scene snaps and other content options
The aim of social media is to give us access to the lives of people who are willing enough to show users a part of their life, thereby allowing people to connect with them on a deeper level. This is the reason why so many social media influencers are flourishing because of the willingness to show more personal stories. Brands that want to experience this level of connection must be willing to share very personal content. Brands can start with sharing behind the scenes of certain products or services (or a special CSR project) they are working on either while they are preparing for it or after the product, service or project has kicked off. There are other popular content that most Snapchat users love to see, so explore all to your advantage.
3. Explore the inner circle of their Snapchat followers
While big brands have the opportunity to gather large followings, Snapchat users are more keen on streamlining their friends list. They want it to contain contacts of people they like and have some level of closeness to – no-one wants their snaps to end up with a random person. When they find your snap stories interesting, they are likely to share your stories to their small or large private network, automatically giving the content (and brand) access to their inner circle.
4. More focus on generating content to a specific location
For brands that are focussed on connecting with their target audience based in certain locations can create geo-specific stories on Snapchat to connect with people in such locations. Snapchat offers a wide range of analytics that shows how people interacting with content shared. Although this analytic is not as comprehensive as the in-built analytics of other social media networking platforms, it is good enough to understand what geography-bases stories or snaps are generating the most engagement for the brand.
5. Unique snapcode to increase their website traffic
With the snap code which has a similar function to the regular QR codes, brands can easily share these codes to make it ready to add followers as well as direct people to their website link.
6. Get instant feedback
Feedback is an important part of any communication process. Whether you are marketing on Snapchat through paid adverts or you are putting effort, time and resources towards marketing by creating content and promoting organically, brands need to be on the lookout for feedback about their marketing campaigns. Snapchat, being a very relaxed environment gives brands the opportunity to easily get feedback on campaigns for their products or services. Brands that do care about their consumers will reach out to them, by responding, and making adjustments where necessary.
7. Connect with a larger audience through influencer marketing
Influencer marketing is a booming marketing option on social media and Snapchat is not exempted. Snapchat users with very active and well-engaged accounts can help brands connect on a deeper level with their target audience. Brands can use Snapchat influencers stories too to connect with their target audience. The only thing is to ensure that their followers are well informed the influencer is being paid for the snap shared. This would not only increase brand connection through brand awareness, but it could also generate more following, feedback and sales.